Video Agency for FMCG brands
Curious Crab Productions: Video Agency Helping brands stand out
What do you get when you mix equal parts video production extraordinaires with marketing marvels and top-class professional chefs?
That’s exactly what we wondered when we assembled the team behind Curious Crab, a video production agency based in the beating heart of London’s Covent Garden.
Lucky for us, it was a recipe for success, and since our inception, we’ve produced content for some of the most well-known and well-loved brands in the food and drinks space.
We see your world in 360°
Not ones to shy away from a challenge, we’ve also worked with new and exciting challenger brands keen to carve out their own niches in this hyper-competitive industry.
As if that wasn’t enough, our impact is global. We’ve teamed up with folks all the way in Asia on some exciting documentary-style footage that combines our love of food and drink with our passion for travel.
“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!” — Fiona Calcutt, No.1 Living
OUR APPROACH
Producing video content can seem overwhelming when you don’t know where to start.
Luckily, we’ve spent years collaborating with companies and brands of varying sizes and have developed a concise and practical method that streamlines the whole process, from start to finish.
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For new clients, we always do brand exploration. This is where we get to know your business, its vision and goals. That way we can suggest the best type of content to suit your mission!
We also take a sneaky peak at your competitors and see how we can create something new and exciting that audiences everywhere will love.
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We’ll always provide a guideline quote before getting to work so you know from the beginning what your budget will get you. No surprise fees here!
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If our proposal suits your price range, we can then have a 1-2 hour meeting and dive deeper into exactly what you want. This gets the creative juices flowing and helps us refine the quote so you know precisely what you're paying for.
Whether you’re a new or existing client, our creative storyboarding process let’s you feature as much, or as little, as you like.
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Once you give us the green light to shoot a concept, our crew gets to work on your project. Our central London location means turnaround times for local clients can be lightning fast! So you don’t have to wait too long for your next mini masterpiece.
Don’t panic if you’re further afield, our studio set-up is fully portable so we can bring all the movie magic straight to wherever you need us.
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After filming and editing, our post production phase is an opportunity for clients to provide feedback before approving the final cut. This means we’ll never close a project until you’re completely happy and satisfied.
Why choose Curious Crab as your video agency for your content video production?
In today’s digitally obsessed landscape, the number of video production agencies that are available to shoot and produce content out there is growing by the day.
So, what makes Curious Crab the standout partner for you?
Well, firstly we got our start in the professional food industry. Our creative director, Jeremy Pang, is founder of the award-winning School of Wok cookery school.
In just 18 months, the small but mighty team at Curious Crab HQ built the School of Wok YouTube channel to over 440,000 subscribers and over 30 million channel views.
Years in the industry had honed our eyes for detail, sharpened our sense of visual stimulation and allowed us to experiment through invaluable trial and error to find out what made audiences tick.
Developing the channel was our baptism through fire. Now, out of the flames, we are uniquely positioned to bring our clients a wealth of experience alongside an unmatched understanding of video production in the food and drink industry.
Aside from professional chefs, our team boasts animators, editors, sound engineers, producers, videographers and marketing marvels. Everything and everyone you need to produce mouth wateringly delicious video content for your business and brand.
What we offer
As video production experts, our team at Curious Crab HQ work with brands to produce video content for distribution on various social media platforms.
Our Covent Garden-based fully equipped kitchen studios have everything and everyone you need to make your video dreams a reality.
When brands approach us with a clear idea and vision for the type of video they want, we can make it happen in record time.
For those who have no idea where to start, our team can guide you through the creative process and make recommendations on the kind of content you need to hit your business goals.
Once we know what we’re going to shoot and the crew is assembled, we get to work on capturing eye-wateringly delicious content.
Video production is our area of expertise and within this we offer various other related services. To give you an idea on the solutions we offer that might suit your needs, here are some of the types of video content we create:
- Recipe tutorials
- Product demos
- Social media content
- Online advertising
- Animations
- Lifestyle and brand
- Food documentaries
- Influencer partnerships
How to stand out in the FMCG world:
One of the biggest challenges in the FMCG sector is the struggle of brands to stay relevant in a sea of competition.
Generating leads and customer retention are essential goals of FMCG marketing. Thankfully, video marketing is the most effective type of content for building brand awareness, increasing sales, and inspiring customer loyalty.
When we launched our sister brand, School of Wok, we gained first-hand experience with these challenges. Over the next few years, we experimented by producing different types of video content and distributing it across multiple channels. Our methods are therefore tried and tested and were developed on our journey towards making a household brand.
Our understanding of the industry and the video production skills we’ve honed over time have allowed us to become industry leaders.
By partnering with Curious Crab, your business and brand get access to an invaluable arsenal of skills and expertise. Our work is designed to maximise your potential and bring you long-term gains.
So what are you waiting for? Get in touch with us today to find out how we can collaborate.