Food Videography
Curious Crab Productions: Your Food Videography Agency
Here at Curious Crab HQ, our ridiculously talented team of videographers, animators, producers, and directors partner with brands looking for a fresh approach to video content marketing and food videography.
We’ve produced content for some of the leading brands in the food industry. We've partnered with some of the most well-known companies in food and drink and helped launch new and exciting companies that are keen to use the power of social media to tell their story and boost their brands to record heights
We see your world in 360°
We love getting our claws into new projects and using our fully equipped Covent Garden kitchen studios to bring your ideas to life. Our team and their gimbles and gadgets are fully flexible and can be packed away and whisked to wherever you need them.
We’ve been lucky enough to film content across Europe and Asia and have set up remote functionality so you can tune into our live production sessions wherever you are.
So, if you’re hungry for a creative partner with what it takes to help you leverage the power of video to build your brand awareness, grow a loyal social media following and increase sales, you’re in the right place.
““Working with Curious Crab has been a revelation for our business. We have never worked with a video production team with such a deep understanding of food communication. They are enthusiastic, original, with a wide range of skills, and so, so professional. This team is absolutely fantastic and really go the extra mile to hit the brief. I couldn’t recommend them enough - curious crab is a godsend to the world of food brands like ours.” - Bonnie Chung – Founder, Miso Tasty
OUR APPROACH
To get under the skin of your business and discover how to make your products and services shine, we do a deep dive into understanding your brand.
With your vision, mission and values alongside our own research into your closest competitors, we can develop ideas on the type of video content that best suits your needs.
After a comprehensive brand exploration process, we’ll reach out with an initial guide price and a few quotes to give you an idea of the different types of services we offer. If you have a budget in mind, we’ll use this to let you know what your investment can get you.
Once you’re happy with the guide price and quotes, we can get to work on the more exciting bits! This is where we begin our creative briefing and storyboarding. We’ll present you with some ideas and can bounce these around until you’re happy. Some customers leave this bit to us, but we’re always happy to involve others as much or as little as they like!
Once we’ve got the green light on the brief, we hit the ground running on the production side of things. This is where we truly come into our own and use all our gadgets, tech wizardry and artistic flair to capture the magic in motion!
Once it’s gone to our editors for that final polish and all important tweaks, we’ll send it to you for your feedback and approval.
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To get to know your brand's essentials, we dive into your vision to understand your goals. Take this opportunity to tell us about your USPs and share examples of your existing marketing.
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Regardless of your business, we know that the price you pay for services matters. To get you a ballpark figure of how much we charge, send us a request detailing the type of video you are looking for and how many videos or photos you want to get produced. Giving us a rough idea of the timeframe is also essential. Once we have an initial idea of what you are looking for, we can send you a guide price which you can compare with your budget.
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If our proposal suits your price range, we can then have a 1-2 hour meeting and dive deeper into exactly what you want. This gets the creative juices flowing and helps us refine the quote so you know precisely what you're paying for.
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When the real action begins! This is when the filming and editing magic happens. Our Covent Garden studios and our team are entirely portable. This means we can work this magic from anywhere in the world.
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Your quote includes unlimited reviews to ensure you're completely happy with our work. This means we will only deliver the final cut of any videos or photography once you give us the green light.
Why choose Curious Crab for your food videography production?
Unlike many of our competitors, we have a solid background as food industry professionals. Our creative director, Jeremy Pang, is a professional chef and the founder of the award-winning School of Wok cookery school in London’s Covent Garden.
The team of videographers, food photographers, directors, animators and editors that make up the Curious Crab crew have been working together since the early days of School of Wok.
Through the many trials and tribulations of building that brand into one with over 450,000 subscribers on YouTube and more than 30 million channel views, we’ve collaborated successfully as a small team who have achieved mighty results.
We saw a gap in the market for companies offering video production services in the food, drink and travel industries that came off the back of personal success stories. We knew we could do better than most and deliver our client's proven solutions that met the needs of their business and brand.
Our creative collaborations have taken us across the globe. We’ve been lucky enough to have produced video content for some of the UK’s best-loved brands and have also been trusted by newer challenger brands looking for the right partnership at the start of their journeys.
What we offer
Video production is our bread and butter, and although sometimes it feels like our skills could let us make infinite videos.... here’s what we make the most of:
- Recipe tutorials
- Product demos
- Social media content
- Online advertising
- Animations
- Lifestyle and brand
- Food documentaries
- Influencer partnerships
Apart from filming, producing and editing video content, we can also help brands with various aspects of content marketing, including:
- Short-term and long-term video brand strategy
- Recipe Development for your recipe videos
- Suggested Video Content for your market demographic
- Suggested formatting changes and consistency to video uploads on social media channels that will help grow your audiences
- Copywriting & Script Writing
- Storyboarding
Mastering the Art of Food Videography
Food videography is a competitive niche, and to really show off your recipes and skills, your content needs to be slick and professional.
At the start of your journey, investing in expensive studio equipment and the learning curve of learning how to use it might not be worth your precious resources.
Taking on the role of visual artists, camera operators, creative directors, editors, animators, and audio producers can be an overwhelming task for small teams or individual entrepreneurs. Working with an agency allows you to create compelling content without the headache of managing all the logistics.
As your brand grows, relying on the pros for video content marketing also helps you focus on other aspects of your business journey that need your undivided attention.