Filming for FMCG Brands
Curious Crab Productions: Your Video Content Production Agency
At Curious Crab, we specialise in creating innovative, fun and compelling food and drink video content.
Our team comprises passionate foodies and talented filmmakers bringing unique perspectives to every project. From recipe videos and cooking tutorials to food documentaries and brand promotions, we have the expertise and equipment to bring your vision to life.
We see your world in 360°
We work closely with our clients to understand their goals and preferences, and our collaborative approach ensures that every video we produce is tailored to their needs. Whether you're a restaurant, food blogger, or beverage company, we are committed to creating content that showcases your brand and engages your audience.
So if you're looking to tantalise taste buds, showcase your latest product innovation or simply create visually stunning content for your business and brand, our video production company is here to help.
“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!” — Fiona Calcutt, No.1 Living
OUR APPROACH
Over the years, we’ve created a well-defined approach and strategy that allows us to consistently produce high-quality videos for a range of clients in the FMCG space.
Whether it’s recipe demos, product explainer videos, behind-the-scenes specials, documentary-style footage or more traditional-style ads, our team is here to make your video content goals a reality.
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We start new projects by thoroughly understanding our client’s needs, goals and target audience. We look at your brand and your closest competitors to get a clear picture of the type of content you need.
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We’ll always provide a guideline quote before getting to work so you know from the beginning what your budget will get you. No surprise fees here!
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Once we’ve got this, we can work on a creative concept and script that aligns with your objectives. Whether you’re a new or existing client, our creative storyboarding process lets you feature as much or as little as you like.
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Once you give us the green light to shoot a concept, our crew gets to work on your project. Our fully-equipped kitchen studios use start-of-the-art equipment and techniques to capture high-quality footage using 360 degrees of filming and other cutting-edge technology.
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After filming and editing, our post-production phase is an opportunity for clients to provide feedback before approving the final cut. We’ll never close a project until you’re completely happy and satisfied.
Why choose Curious Crab Productions as your Video Content Agency?
Curious Crab has an unrivalled advantage over other video production agencies.
Our creative director is Jeremy Pang, a professional chef and the founder of the award-winning School of Wok Cookery school.
Our roots in the food industry have given us a deep understanding of ingredients and cooking techniques. This means we produce food-related content like recipe videos, cooking tutorials or food documentaries with insights and tips that other companies simply can’t offer.
We also built the YouTube channel of our sister company, School of Wok, to over 400,000 subscribers and millions of views in less than 18 months. We developed proven strategies for producing and marketing video content based on what our audience enjoyed and by clearly identifying the type of content that made our channel grow exponentially in such a short time.
Our sharp eyes for detail and commitment have been honed over the years in the food and drinks space and have translated seamlessly into our video production. We are obsessives about creating visually stunning videos that showcase products in all their glory using high-end equipment and advanced editing techniques.
As foodies, we also have a unique perspective on the industry. We can offer an insider’s view of the culinary world to create content that feels authentic and grounded in reality. If you’re passionate about food and want to teach people about the processes behind the dishes they love, Curious Crab is your perfect partner.
What we offer
Here at Curious Crab, we offer a range of services related to creating, editing, and promoting video content.
Here are some of the ways we can help you:
Concept development: We work with clients to develop a concept or idea for a video project.
Scriptwriting: We can provide scriptwriting services to create a compelling narrative for the video.
Pre-production: We coordinate things like planning, casting, props, and other tasks that need to be completed before filming begins.
Production: We shoot most of our videos in our fully-equipped central London kitchen studios with professional-grade equipment and a skilled crew.
Post-production: During this video editing process, we tinker away with your footage with colour correction, sound design, and other tasks after filming.
Motion graphics: We can also create motion graphics, animation, and visual effects to enhance your video.
How can your food and drinks products stand out:
The FMCG industry is highly competitive, with many companies vying for market share. This can make it difficult for companies to differentiate themselves and maintain their position in the space.
Consumer preferences can also change rapidly, making it difficult for FMCG companies to stay ahead of the curve. Companies that are slow to respond to changing consumer demands risk losing out.
Knowing this, we work with our clients to develop video content that helps their products stand out and stay relevant in a sea of competition. Our team treats every project as a challenge. This means we use a problem-solving approach to maximise our creative output and generate content unlike anything else out there.
Years of experience in the FMCG space have allowed us to develop a sharp eye for detail and a thorough understanding of video marketing techniques. We know what makes audiences tick, and we use these proven techniques and strategies to get you one step closer to your video content goals.