Content Production for FMCG brands
Curious Crab Productions: Your Video Production Agency
Here at Curious Crab, we specialise in creating top-shelf video content for companies in the fast-moving consumer goods (FMCG) space.
Our team of talented professionals understands this industry's unique challenges and opportunities, and we work closely with our clients to create videos that showcase their products in the most compelling way possible.
We see your world in 360°
From concept development to final delivery, we handle every aspect of the video production process, ensuring that our clients receive a finished product that exceeds their expectations.
Developing videos for your social media content can be overwhelming, and it can be challenging to know where to start. Luckily, we have the skills and experience to deliver a video to help your FMCG brand stand out in a crowded marketplace so you can focus your skills and expertise on other parts of your business.
Let us help you tell your story and connect with your audience through the power of video.
“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!” — Fiona Calcutt, No.1 Living
OUR APPROACH
Over the years, we’ve created a well-defined approach and strategy that allows us to consistently produce high-quality videos for a range of clients in the FMCG space.
Whether it’s recipe demos, product explainer videos, behind-the-scenes specials, documentary-style footage or more traditional-style ads, our team is here to make your video content goals a reality.
We start new projects by thoroughly understanding our client’s needs, goals and target audience. We look at your brand and your closest competitors to get a clear picture of the type of content you need.
Once we’ve got this, we can work on a creative concept and script that aligns with your objectives. Whether you’re a new or existing client, our creative storyboarding process lets you feature as much or as little as you like.
We’ll always provide a guideline quote before getting to work so you know from the beginning what your budget will get you. No surprise fees here!
Once you give us the green light to shoot a concept, our crew gets to work on your project. Our fully-equipped kitchen studios use start-of-the-art equipment and techniques to capture high-quality footage using 360 degrees of filming and other cutting-edge technology.
After filming and editing, our post-production phase is an opportunity for clients to provide feedback before approving the final cut. We’ll never close a project until you’re completely happy and satisfied.
Why choose Curious Crab for your video production?
Focusing on food and drink brands, our agency understands the industry's nuances and what it takes to create mouth-wateringly delicious video content that captivates audiences and showcases products most effectively.
Our team's experience in building a successful YouTube channel for our sister brand, School of Wok, is a testament to our expertise in creating engaging video content that leaves audiences coming back for more.
We amassed over 400,000 subscribers and millions of channel views in 18 months. Now, we use these same strategies and techniques to help our clients get the exposure they need to build their brands and grow a loyal audience and customer base.
Our fully equipped kitchen studios in Covent Garden provide a versatile setting for video shoots. The kitchen is the heart of any food and drinks brand, and our fully-portable studios allow us to showcase our client's products in a visually appealing, unique and fun way.
Curious Crab can combine culinary expertise, industry knowledge, and video production skills to create compelling content for food and drink brands. Our track record of success and our central London location make us an ideal partner for any brand looking to make an impact in the food and drink space.
What we offer
Here at Curious Crab, we offer various services related to creating, editing, and promoting video content.
Here are some ways we can help you:
Concept development: We work with clients to develop a concept or idea for a video project.
Scriptwriting: We can provide scriptwriting services to create a compelling narrative for the video.
Pre-production: We coordinate things like planning, casting, props, and other tasks that need to be completed before filming begins.
Production: We shoot most of our videos in our fully-equipped central London kitchen studios with professional-grade equipment and a skilled crew.
Post-production: During this video editing process, we tinker away with your footage with colour correction, sound design, and other tasks after filming.
Motion graphics: We can also create motion graphics, animation, and visual effects to enhance your video.
How to make your FMCG brand stand out:
We understand that with the rise of e-commerce and the entry of new players, the competition for FMCG brands has intensified. The challenge of differentiation from their competitors and maintaining their market share has never been greater.
Over the years we’ve spent creating content for FMCG brands in the industry, we’ve analysed mountains of data to understand consumer behaviour and trends. With this, we’ve been able to make informed decisions and tailor the marketing strategies of our various clients to their target audience and business needs.
Our content is developed to capture your viewer's attention by offering something they haven't seen before or presenting information in a new and exciting way. High-quality visuals, sound, and production value are integral to all our packages, so we can produce videos that leave a lasting impression on your viewers and help create a memorable experience.