Content Marketing Agency London
Curious Crab: Your Travel Video Production Agency
Curious Crab Productions is a London-based video production agency passionate about creating quality video content.
We produce video content for brands in the food, drink, and travel industries, and we love to tell stories that go beyond the boundaries of culture, language and time zones. So we don't just fuel global conversations— we nurture them.
Our mighty team brings together the best producers, animators, directors, editors and photographers. We’ve worked together for years and aced the challenge of taking a start-up brand to a household name by doing it for our sister company, School of Wok.
On the journey to success, we’ve learnt tons of tips and tricks for successful video marketing techniques that build brand awareness, generate leads and create a thriving social media following.
We’re a flexible bunch and love the challenge of filming in diverse locations. We’ve been lucky enough to film content in beautiful destinations across Europe and Asia. Our fully equipped Covent Garden studios can be packed up at the drop of a hat and ready to film on location wherever you need us to.
Feeling curious? We’d love to hear from you.
Our Approach
Our mission is simple, to produce food and travel videos that inspire, entertain and educate hungry and curious minds worldwide. We've been working in the industry for decades, so we understand what it takes to build a brand that people love and will keep coming back to.
While content marketing focuses on creating and publishing relevant material, travel content marketing is all about telling powerful stories that motivate an audience to take action. This could range from booking that dream trip to recreating a mouth-watering local recipe or trying out a new exciting ingredient.
Travellers are constantly looking online for information and inspiration before they buy, so it makes sense for any brand involved in this sector to take advantage of the opportunity to reach them through top-shelf content and a well-executed strategy.
Here’s a rough outline of our process:
- Brand Exploration
- Guide Price & Quotes
- Creative Briefing & Storyboarding
- Production
- Feedback & Delivery
We'll work with you to create videos tailored to your brand's unique USP and intended audience. This will help ensure that your content is always consistent and effective—and gets the results you want!
Animation
360° Product Shots
Stop Motion
Top Down
Explore our Gallery
Why Curious Crab for your Content Marketing Strategy?
We Curious Crabs are a strange concoction of experience, integrity, innovation and passion and producing top-shelf content is what we do best.
Unlike other video production agencies, our founder and creative director, Jeremy Pang, is a professional chef and founder of School of Wok. We built that YouTube channel to over 440,000 subscribers with millions of views by creating videos that weren't just about selling something—they were about telling stories and creating an experience for our viewers.
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We’ve worked with various global food, drink and travel brands to create content that inspires, captivates and engages audiences everywhere. As a result, we’ve captured the magic of markets, the delights of local dishes and the power of various people, places and plates worldwide.
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Our content marketing strategies are tried and tested. Creating video content that people want to watch can take tons of work and a lot of trial and error. Luckily, our strategies are tried and tested; you could call them a recipe for digital success!
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We'll take the time to understand your business needs before helping you decide on a plan that fits your budget and goals while creating an impactful message that will resonate with your audience and customers.
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Good content starts with understanding what makes your brand unique: what are its strengths? What does it do better than anyone else? And how can we use those strengths as inspiration for our videos?
Our video production services are varied and include the following:
Recipe tutorials
Social media content
Online advertising
Animations
Lifestyle and brand
Food documentaries
Apart from filming, producing and editing video content, we can also help brands with various aspects of content marketing, including:
Short-term and long-term video brand strategy
Video Content Management Strategy
Suggested Video Content Scheduling plans
Suggested formatting changes and consistency to video uploads on social media channels that will help grow your audiences
Copywriting & Script Writing
Storyboarding
“Working with Curious Crab has been a revelation for our business. We have never worked with a video production team with such a deep understanding of food communication. They are enthusiastic, original, with a wide range of skills, and so, so professional. This team is absolutely fantastic and really go the extra mile to hit the brief. I couldn’t recommend them enough - curious crab is a godsend to the world of food brands like ours.”
Bonnie Chung – Founder, Miso Tasty
“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!”
— Fiona Calcutt, No.1 Living
How to stand out in an increasingly saturated sea of digital content
Content marketing is an area of digital marketing that’s growing in popularity, and the food, drink, and travel industries are some of the most competitive in the world. It can be challenging for new brands to carve out an edge and for more established brands to stay relevant.
Luckily, as a travel brand, you have access to a wide variety of experiences that your potential customers might want to be a part of—and the best way to do that is by telling an exciting story. The more authentic and memorable the experience, the more likely it will be shared online by your audience or even referenced in other media outlets.
Content should reflect your brand identity and emphasise your USP. It should reflect what matters most about your business: what drives you? What do people associate with when thinking about travelling?
Our team is made up of people who are fanatical about travel, so we understand the industry and know how to speak to your customers in a way that resonates with them. We are not just another one-size-fits-all agency – we get to know your brand and customer personas before starting work on any project. This means you get results that fit perfectly into your existing strategy.
Curious? Let’s work together.
Our Services
Bring your strategies to life
Amplify your brand
Empower your USP
We know that video content marketing can be a powerful way to reach your audience, but it's not as simple as creating any old video. To ensure your content is relevant, you’ll need to make sure it addresses your audience's needs. This requires thorough research about your target audience and their interests or pain points. At Curious Crab, we research your brand, your competitors, and the needs of your target audience—and then we create a plan to help you reach your business goals.
For example, if you're trying to increase sales, we'll work with you to create videos that showcase your products or services in a way that helps them stand out from the competition. Or, if you want more brand awareness, we'll come up with ideas to capture consumers’ attention and get them interested in what you offer.
Good content starts with understanding what makes your brand unique: what are its strengths? What does it do better than anyone else? And how can we use those strengths as inspiration for our videos?
Our video production services are varied and include the following:
- Recipe tutorials
- Social media content
- Online advertising
- Animations
- Lifestyle and brand
- Food documentaries
All Our Video Production Services
Apart from filming, producing and editing video content, we can also help brands with various aspects of content marketing, including:
- Short-term and long-term video brand strategy
- Video Content Management Strategy
- Suggested Video Content Scheduling plans
- Suggested formatting changes and consistency to video uploads on social media channels that will help grow your audiences
- Copywriting & Script Writing
- Storyboarding
Are You a Spontaneous or Curious Crab?
We understand that every customer of ours may be at a completely different stage in their wants and needs in terms of content production. Quite often, if at the start of the journey, it’s hard to know where to start. With this in mind, we tend to split our work into short-term and long-term digital content production.
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If you are at the beginning of your brand journey and haven’t really used video campaigns for your brand before, but feel that you need to try video out to see what’s possible, perhaps starting the journey with the simplest form of food or travel videos are a safe testing ground for you.
Top down, short form video content has become very popular in the last few years and can be turned around professionally, quickly and efficiently by our Curious Crab Production team.
Here are the types of simple production we consider more spontaneous and ad-hoc in our Curious Crab production world:
Short & sharp recipes videos
Simple online advertising videos
Simple Video Animations of logos and pre-existing brand assets
Simple 1 minute social media videos
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If you feel you have dabbled in the spontaneous and ad-hoc video production for a while and perhaps feel more like a “wandering crab” who has perhaps lost a bit of direction, and are searching for some guidance on how to turn your natural crab-like curiosity towards an impactful long-term video strategy that amplifies your brand, business and social media channels, then you may want to consider more of our in-depth video strategy services.
If digital content is already a key driver to the growth of your brand, our collaborative approach to the video and content production consultancy services that we offer are likely to be far more beneficial to your marketing teams and campaigns.
Case Studies
Contact Us
Simply fill in the form below and we'll get back to you with more information.
General Enquires
info@curiouscrabproductions.comContact Number
020 7101 4153Address
61 Chandos PlaceWC2N 4HG
London