Content Marketing for Food Brands
Curious Crab: A Food Video Production Agency
Curious Crab is a video production agency based in Covent Garden, the beating heart of London’s food scene.
We specialise in creating seriously slick and crazily captivating video and photography content for food, drink and travel brands.
Our small but mighty team has worked on marketing campaigns for some of the country’s best-loved brands and helped launch new and exciting challenger brands.
We love putting our heads together to deliver innovative, unique and high-quality content that captures our clients’ mission and helps their brand harness the incredible power of top-shelf video content marketing.
Unlike most other crabs, here at Curious Crab, content marketing is what we do best. Combining proven experience, creative artistry, and technological magic, we’re confident in delivering effective solutions for various projects.
Our fully equipped and mobile kitchen studios were the birthplace of our sister company School of Wok’s YouTube channel. It boasts over 430,000 subscribers, and our videos have a staggering 25 million views.
If you’re curious how we can help your business harness the power of video content marketing, reach out to our friendly team today.
Feeling curious? We’d love to hear from you.
Our Approach
Digital marketing is all about storytelling and using visual content to attract potential customers to your products and services by making them connect to you.
Before fully diving into a project, we start our creative process by getting to know your company and brand.
We use photography and video to tell your story and communicate your brand's message in a way that resonates with audiences everywhere and gets them hooked!
Our crew are seasoned pros in managing all the logistics of planning, creating and delivering effective, unique and high-quality video projects.
To help you understand how we achieve this, let's take a look at our process:
- Brand exploration
- Guide Price & Quotes
- Creative Briefing & Storyboarding
- Production
- Feedback & Delivery
Depending on the brief and how quickly we get started on the storyboarding process, filming and production usually take between 4-6 weeks from start to finish. In some cases, it could be faster thanks to our central London base, which means we can deliver local customers' projects at a lightning-fast speed.
Every video campaign we work on is bespoke and requires our full creative collaboration, so some projects may take longer.
However, we pride ourselves on transparency and building trust with our clients and will always go out of our way to ensure you have regularly updated and clear timelines in mind.
This means we'll always let you know of any unforeseen delays or unexpected complications during the process.
Animation
360° Product Shots
Stop Motion
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Explore our Gallery
Why Curious Crab for your Food’s Brand Content Marketing?
Our first-hand experience creating a household food brand means we know exactly what it takes to create compelling content that makes consumers tick.
Unlike other food and drink video production companies, Jeremy Pang, a professional chef and our creative director, founded Curious Crab. Our directors, producers and camera crew have worked together for years and established a stellar reputation for innovation in the food industry.
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We’ve learnt many valuable lessons on our journey to success, and years in the business have honed our creative prowess. We use all this to deliver our customers' tailored solutions to help them succeed in today’s digitally-obsessed landscape. We work hard to deliver solutions that are tried, tested and true to your vision.
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Whatever you need a video for, whether it's to amplify your social media content, supplement investment pitches, crowdfunding or even more traditional TV advertising, our team can guide you through the process from start to finish. You can be involved as much or as little as you like.
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Curious Crab was founded on the belief that harnessing the power of video production and social media marketing was the best way for companies to share their story, educate audiences, reach new customers and boost brand awareness.
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Our central London location also means our turnaround times for local clients can be lightning-fast, perfect for that last-minute sprint for juicy social media content.
Don’t just take our word for it, we've also been trusted by some of the biggest names in the food and beverage world. We’re always looking for our new collaborations and love to use our extensive experience to help all our clients succeed.
“Working with Curious Crab has been a revelation for our business. We have never worked with a video production team with such a deep understanding of food communication. They are enthusiastic, original, with a wide range of skills, and so, so professional. This team is absolutely fantastic and really go the extra mile to hit the brief. I couldn’t recommend them enough - curious crab is a godsend to the world of food brands like ours.”
Bonnie Chung – Founder, Miso Tasty
“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!”
— Fiona Calcutt, No.1 Living
Harnessing the power of the digital supermarket shelf
Tik Tok, Instagram, Facebook (are the last two the same thing these days?), Youtube, Youtube Shorts, Patreon, Weibo, We Chat and more (is Twitter still being used?)… the world of social media is constantly expanding, and with that, the fight for every other food video to go viral is getting fiercer by the day.
We have an inherent understanding of why consistency in video production is so important in today’s world, where the online ‘market’ of digital content is far more confusing than any overstocked supermarket shelf with your product on it.
What we have learnt at Curious Crab Productions is that there’s no need to fight and compete with others if your USP is unique and clearly communicated. If your own product and offering really stands out on-shelf, and you have something to shout about to the mass market, we can take that stamp, add a shine or shimmer to it, accentuate it through subtle but strong animations, or get your product as close to smellevision as technically possible through our video production services.
Curious? Let’s work together.
Our Services
Bring your strategies to life
Amplify your brand
Empower your USP
The easiest way to understand what we do best is to know that if you have a food brand with a website, or social media channel that you feel needs video to help deliver your brand messages, we can help you realise the true power of film and bring your products to life through video production marketing.
We are experts in creating short, sharp recipe videos, social media videos, short food videos for paid advertising and are fully flexible to either come to you to film or do all the production here at our Central London kitchen filming studios.
Video Consultancy & Brand Strategy Services
- Short-term and long-term video brand strategy
- Video content management strategy
- Suggested video content scheduling plans
- Suggested formatting changes and consistency to video uploads on social media channels that will help grow your audience
- Data insights & development to form agreed KPI’s
- Copywriting & script writing
- Storyboarding
All Our Video Production Services
- Short & sharp recipe videos
- Social media videos
- Simple online advertising videos
- Lifestyle & brand videography
- Kitchen film studio
- On-location filming & video production
- Food & travel photography
- Food & travel filming and videography
- Offline video editing
- Animations
- Music composition
- Sound design & mix
- Colour grading
- Online editing
- Rough and ready TV
- Out and about filming (travel documentaries/on location food shoots)
Are You a Spontaneous or Curious Crab?
We understand that every customer of ours may be at a completely different stage in their wants and needs in terms of content production. Quite often, if at the start of the journey, it’s hard to know where to start. With this in mind, we tend to split our work into short-term and long-term digital content production.
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If you are at the beginning of your brand journey and haven’t really used video campaigns for your brand before, but feel that you need to try video out to see what’s possible, perhaps starting the journey with the simplest form of food or travel videos are a safe testing ground for you.
Top down, short form video content has become very popular in the last few years and can be turned around professionally, quickly and efficiently by our Curious Crab Production team.
Here are the types of simple production we consider more spontaneous and ad-hoc in our Curious Crab production world:
Short & sharp recipes videos
Simple online advertising videos
Simple Video Animations of logos and pre-existing brand assets
Simple 1 minute social media videos
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If you feel you have dabbled in the spontaneous and ad-hoc video production for a while and perhaps feel more like a “wandering crab” who has perhaps lost a bit of direction, and are searching for some guidance on how to turn your natural crab-like curiosity towards an impactful long-term video strategy that amplifies your brand, business and social media channels, then you may want to consider more of our in-depth video strategy services.
If digital content is already a key driver to the growth of your brand, our collaborative approach to the video and content production consultancy services that we offer are likely to be far more beneficial to your marketing teams and campaigns.
Case Studies
Contact Us
Simply fill in the form below and we'll get back to you with more information.
General Enquires
info@curiouscrabproductions.comContact Number
020 7101 4153Address
61 Chandos PlaceWC2N 4HG
London