Content marketing for drink brands
Curious Crab: A Food Video Production Agency
Made up of a fabulously skilled team of editors, videographers and producers, Curious Crab exists to make your content dreams a reality. From our gorgeous central London kitchen studios, we’ve whipped up awesome advertising videos, refreshing recipe demos and tantalising travel films for well-known and new and up-and-coming names in the food and drinks industry.
Like a hermit crab’s home, our studios are also fully mobile, so we can pack all the magic away and film wherever you need us.
If you’re hungry for a set of seasoned pros with what it takes to take your brand center stage, look no further and reach out to our friendly team today.
Feeling curious? We’d love to hear from you.
Our Approach
Digital marketing is all about storytelling and visual content to attract potential customers to your products and services by making them connect to you.
Before fully diving into a project, we start our creative process by getting to know your company and brand to ensure we fully understand your needs and desires.
We then use photography and video to tell your story and communicate your brand's message in a way that resonates with audiences everywhere and gets them hooked!
Our crew are highly skilled in managing all the logistics of planning, creating and delivering effective, unique and high-quality video projects.
To help you understand how we achieve this, let's take a look at our process:
- Business backgrounds
- Your brand story so far
- Where you want your brand to be in the near future
- Existing sales or social media channels that you currently have
Depending on the brief and how quickly we get started on the storyboarding process, filming and production usually take between 4-6 weeks from start to finish. In some cases, it could be faster thanks to our central London base, which means we can deliver local customers' projects at a lightning-fast speed.
Every video campaign we work on is bespoke and requires our full creative collaboration, so that some projects may take longer.
However, we pride ourselves on transparency and building trust with our clients and will always go out of our way to ensure you have regularly updated and clear timelines in mind.
We'll always inform you of unforeseen delays or complications during the process.
Animation
360° Product Shots
Stop Motion
Top Down
Explore our Gallery
Why Curious Crab for your Content Marketing Strategy?
Our growing list of repeat clients agrees that we are the crème de la crème of content marketing for drinks brands.
As founders of School of Wok, a juicy chunk of what we’ve learnt about content marketing is thanks to taking our own company from the seed of an idea to a fully-fledged success.
Being fanatical about food and drink, we have been putting our money where our mouths are for over a decade. Over the years, we’ve gained unrivalled insight into what makes audiences tick and how to use specific tips and tricks to make mouthwatering content that you simply can’t take your eyes off.
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Aside from the usual suspects you find on a film production set, like producers, directors and camera crew, our team also features professional chefs, leading food stylists and animators.
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Because of this, we pride ourselves on our ability to create unbeatable and unique content that is the pick of the bunch for audiences everywhere.
No matter what stage of your business journey you’re in, our content marketing solutions are designed to help power up your brand, bring your strategies to life and empower your USP.
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Curious Crab was founded to help brands grow by harnessing the power of video production and social media marketing. We learnt from personal experience that this was the best way for companies to share their story, educate audiences, reach new customers and boost brand awareness.
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At the beginning of the process, we’ll spend time working together with you to understand your brand and its vision clearly. Once we know what you need, we can advise you on our recommended content and sink our teeth into making your dreams a reality. Some of the type of content we create includes
Recipe tutorials
Social media content
Online advertising
Animations
Lifestyle and brand
Food documentaries
Whatever you go for, you’ll have 5-star service from start to finish and access to unrivalled tools, talent and technology.
“Working with Curious Crab has been a revelation for our business. We have never worked with a video production team with such a deep understanding of food communication. They are enthusiastic, original, with a wide range of skills, and so, so professional. This team is absolutely fantastic and really go the extra mile to hit the brief. I couldn’t recommend them enough - curious crab is a godsend to the world of food brands like ours.”
Bonnie Chung – Founder, Miso Tasty
“Jeremy and his team were brilliant in pitching fun & creative ideas for our brand and worked speedily & efficiently on the day of the shoot with our founder, Jonny Wilkinson. The Curious Crab team worked tirelessly to capture the essence of our brand, and we’re really pleased with the final result, a video that’s eye-catching and ‘full of life’!”
— Fiona Calcutt, No.1 Living
How to stand out in an increasingly saturated sea of digital content
it can be tough to know who to turn to when you need that cutting-edge content that will help you sink the competition. Luckily, that’s where we come in.
As a creative marketing agency, we gain invaluable insights from every client and project that we get our pincers on. So what works across the most popular social media platforms and the kind of stuff that puts an audience off are two of the most important trends we’re trained to sniff out.
Together with our diverse team of professionals and their enviable range of skills and expertise, we can give your drinks brand access to content marketing services that are tricky to find in one place. Marketing a beverage can be an intimidating task. Unlike the unlimited inspiration that is easily found in the food industry, it can be challenging for less experienced teams to unlock the same creative magic for liquid offerings.
Luckily, our previous projects include content for drinks and sauce brands. We always relish the opportunity to get into the flow and work with drinks brands on slick solutions that match their product vision and help them achieve their business goals.
Curious? Let’s work together.
Our Services
Bring your strategies to life
Amplify your brand
Empower your USP
The easiest way to understand what we do best is to know that if you have a food brand with a website, or social media channel that you feel needs video to help deliver your brand messages, we can help you realise the true power of film and bring your products to life through video production marketing.
We are experts in creating short, sharp recipe videos, social media videos, short food videos for paid advertising and are fully flexible to either come to you to film or do all the production here at our Central London kitchen filming studios.
Video Consultancy & Brand Strategy Services
- Short-term and long-term video brand strategy
- Video content management strategy
- Suggested video content scheduling plans
- Suggested formatting changes and consistency to video uploads on social media channels that will help grow your audience
- Data insights & development to form agreed KPI’s
- Copywriting & script writing
- Storyboarding
All Our Video Production Services
- Short & sharp recipe videos
- Social media videos
- Simple online advertising videos
- Lifestyle & brand videography
- Kitchen film studio
- On-location filming & video production
- Food & travel photography
- Food & travel filming and videography
- Offline video editing
- Animations
- Music composition
- Sound design & mix
- Colour grading
- Online editing
- Rough and ready TV
- Out and about filming (travel documentaries/on location food shoots)
Are You a Spontaneous or Curious Crab?
We understand that every customer of ours may be at a completely different stage in their wants and needs in terms of content production. Quite often, if at the start of the journey, it’s hard to know where to start. With this in mind, we tend to split our work into short-term and long-term digital content production.
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If you are at the beginning of your brand journey and haven’t really used video campaigns for your brand before, but feel that you need to try video out to see what’s possible, perhaps starting the journey with the simplest form of food or travel videos are a safe testing ground for you.
Top down, short form video content has become very popular in the last few years and can be turned around professionally, quickly and efficiently by our Curious Crab Production team.
Here are the types of simple production we consider more spontaneous and ad-hoc in our Curious Crab production world:
Short & sharp recipes videos
Simple online advertising videos
Simple Video Animations of logos and pre-existing brand assets
Simple 1 minute social media videos
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If you feel you have dabbled in the spontaneous and ad-hoc video production for a while and perhaps feel more like a “wandering crab” who has perhaps lost a bit of direction, and are searching for some guidance on how to turn your natural crab-like curiosity towards an impactful long-term video strategy that amplifies your brand, business and social media channels, then you may want to consider more of our in-depth video strategy services.
If digital content is already a key driver to the growth of your brand, our collaborative approach to the video and content production consultancy services that we offer are likely to be far more beneficial to your marketing teams and campaigns.
Case Studies
Contact Us
Simply fill in the form below and we'll get back to you with more information.
General Enquires
info@curiouscrabproductions.comContact Number
020 7101 4153Address
61 Chandos PlaceWC2N 4HG
London