At Curious Crab Productions, we help food and drinks brands get noticed by creating videos that generate leads, increase brand awareness, and give you an edge in investment pitches.

Our founder and creative director is Jeremy Pang, founder of School of Wok. We built that YouTube channel into over 440,000 subscribers with millions of views by creating videos that aren't just about selling something—they're about telling stories and creating an experience for our viewers.

Our content marketing strategies are tried and tested. We know that it takes a lot of work and a lot of trial and error to create video content that people actually want to watch, and we've got the experience you need to make it happen.

We know that video content marketing can be a powerful way to reach your audience, but it's not as simple as just creating any old video.

To get the most out of your video content marketing strategy, we take a strategic approach to focus on understanding your business goals and what works best for you.

We research your brand, your competitors, and the needs of your target audience—and then we create a plan to help you reach your business goals.

Curious Crab was founded to help brands grow by harnessing the power of video production and social media marketing. We learnt from personal experience that this was the best way for companies to share their story, educate audiences, reach new customers and boost brand awareness.

Good content starts with understanding what makes your brand unique: what are its strengths? What does it do better than anyone else? And how can we use those strengths as inspiration for our videos?

Our video production services are varied and include the following:

• Recipe tutorials

• Social media content

• Online advertising

• Animations

• Lifestyle and brand

• Food documentaries

Apart from filming, producing and editing video content, we can also help brands with various aspects of content marketing, including:

• Short-term and long-term video brand strategy

• Video Content Management Strategy

• Suggested Video Content Scheduling plans

• Suggested formatting changes and consistency to video uploads on social media channels that will help grow your audiences

• Copywriting & Script Writing

• Storyboarding

If you are at the beginning of your brand journey and haven’t really used video campaigns for your brand before, but feel that you need to try video out to see what’s possible, perhaps starting the journey with the simplest form of food or travel videos are a safe testing ground for you.

Top down, short form video content has become very popular in the last few years and can be turned around professionally, quickly and efficiently by our Curious Crab Production team.

Here are the types of simple production we consider more spontaneous and ad-hoc in our Curious Crab production world:

• Short & sharp recipes videos

• Simple online advertising videos

• Simple Video Animations of logos and pre-existing brand assets

• Simple 1 minute social media videos

If you feel you have dabbled in the spontaneous and ad-hoc video production for a while and perhaps feel more like a “wandering crab” who has perhaps lost a bit of direction, and are searching for some guidance on how to turn your natural crab-like curiosity towards an impactful long-term video strategy that amplifies your brand, business and social media channels, then you may want to consider more of our in-depth video strategy services.

If digital content is already a key driver to the growth of your brand, our collaborative approach to the video and content production consultancy services that we offer are likely to be far more beneficial to your marketing teams and campaigns.